Kindred
Kindred is an Arizona-based cannabis capsule brand known for consistency, clarity, and an easy-to-navigate product line. With simple color-coding and straightforward effects, Kindred helps customers choose with confidence.
ROLE
Brand Designer — Logo Refresh, Packaging System, Creative Direction
Brand Identity & Logo Design
Refreshed the Kindred identity with a cleaner, more modern logo built for clarity and scalability. The updated system strengthens brand recognition while honoring the simplicity customers already trust.
Packaging Design & Systems
Redesigned Kindred’s packaging with a clearer hierarchy and a refined color-coded system that makes choosing products intuitive. Clean typography, structured layouts, and updated finishes give the capsules a more modern, premium presence on the shelf.
Campaign & Marketing Collateral
Developed straightforward, educational collateral that supports Kindred’s promise of consistency and ease. Clear messaging and simple, approachable visuals help customers understand effects without overwhelm.
Merchandise Design
Extended the refreshed identity into merchandise that feels modern, practical, and aligned with Kindred’s balanced tone. Clean layouts and refined color choices keep every piece cohesive with the updated brand system.
Retail & Environmental Design
Translated the refresh into displays and in-store moments that help customers navigate the product line quickly. Simple visual cues, strong color differentiation, and clear product information support an easy shopping experience.
