Katatonic
Katatonic is a bold, visually immersive cannabis brand rooted in surreal, layered artwork and expressive color. Designed to capture attention and spark curiosity, the brand brings a dreamlike energy to every interaction.
ROLE
Senior Designer + Packaging Designer
Brand Identity & Logo Design
The original Katatonic identity was developed by a previous team. In my role, I expanded the visual system by creating new artwork and graphic elements that stayed true to the brand’s surreal, layered aesthetic while giving it a fresh, elevated direction. My work built on the foundation that already resonated with the audience.
Packaging Design & Systems
Redesigned packaging that sharpens Katatonic’s distinctive look with updated visuals, refined layouts, and stronger color cohesion. The system maintains the brand’s bold, psychedelic style while improving clarity and shelf presence.
Merchandise Design
Created merchandise using the brand’s bold visual language, including limited-edition drops that keep the line feeling fresh and collectible.
