Sneakers
Inspired by the burgeoning Arizona street art scene, Sneakers is a vibrant, art-driven brand that has taken root in the Arizona market. Rolled and ready for good times in the city you love, Sneakers are the go-to pre-rolls for cannabis lovers.
ROLE
Brand Designer + Creative Director
Brand Identity & Logo Design
Developed an art-driven identity centered on a clean, modern logo. The system reflects the brand’s creative roots and establishes a clear, recognizable presence across all touchpoints.
Packaging Design & Systems
Created a packaging system that balances strong visual presence with clear product communication. Structured layouts, bold typography, and consistent compliant materials keep the line cohesive and easy to navigate.
Campaign & Marketing Collateral
Developed campaign materials that extend the brand’s art-driven attitude. Clear messaging, strong visuals, and a focused layout system that keeps Sneakers recognizable at a glance.
Merchandise Design
Extended the brand into everyday pieces that feel authentic to its style and attitude. Each item reinforces brand recognition and supports a lifestyle-driven presence.
Retail & Environmental Design
Shaped in-store and event environments that bring the brand to life. Simple wayfinding, strong visual cues, and cohesive styling create an experience that feels intentional and on-brand.
Lifestyle Photography & Video
Creative Director Jackie Colomé
Photographer + Videographer King Lawrence // Producer Shawn Harris
Led creative direction across all lifestyle photo and video shoots—scouting locations, defining wardrobe and styling, managing props, and overseeing casting. Every scene was designed to reflect the brand’s energy and real-world context.
Motion Graphics
Created a 20-second teaser that brings the brand’s visual system into motion for in-store advertising.